Date Well Women
Client:
Moral Revolution
Project Overview:
Date Well is an online community program built to help Christian women prepare for and successfully date according to their convictions. The target audience was Christian females of all ages, but leaning towards 20 and 30 year olds.
Specific Notes & Challenges:
This product was the first from this organization with a much higher price point, so we implemented a longer sales page for cold leads to walk them through the buyer journey and try to overcome their objections
It was important to the organization to have a wide variety of demographics and ethnicities represented.
While the content was set, it needed to be able to adjust to adjusting and changing hosts.
It was important to create an inclusive feeling for women to gather with support and unity avoiding competition.
Client:
Moral Revolution
Project Overview:
Date Well is an online community program built to help Christian women prepare for and successfully date according to their convictions. The target audience was Christian females of all ages, but leaning towards 20 and 30 year olds.
Specific Notes & Challenges:
This product was the first from this organization with a much higher price point, so we implemented a longer sales page for cold leads to walk them through the buyer journey and try to overcome their objections
It was important to the organization to have a wide variety of demographics and ethnicities represented.
While the content was set, it needed to be able to adjust to adjusting and changing hosts.
It was important to create an inclusive feeling for women to gather with support and unity avoiding competition.
Client:
Moral Revolution
Project Overview:
Date Well is an online community program built to help Christian women prepare for and successfully date according to their convictions. The target audience was Christian females of all ages, but leaning towards 20 and 30 year olds.
Specific Notes & Challenges:
This product was the first from this organization with a much higher price point, so we implemented a longer sales page for cold leads to walk them through the buyer journey and try to overcome their objections
It was important to the organization to have a wide variety of demographics and ethnicities represented.
While the content was set, it needed to be able to adjust to adjusting and changing hosts.
It was important to create an inclusive feeling for women to gather with support and unity avoiding competition.
